FORD AUSTRALIA
EDUCATIONAL INCENTIVE DRIVE PROGRAM
CLIENT
Ford Australia, via Organisation Unlimited
DESTINATION
Darwin & Katherine, Northern Territory Australia
GROUP SIZE
140 PAX, 4 waves of
DURATION
4 days per wave, 4 waves. May 2026
PROGRAM TYPE
Incentive & Educational Training
The Brief
Organisation Unlimited brought MAD in to deliver Ford's 5th Annual Off-Road drive Incentive and Training program: four back-to-back waves of 35 participants, four days, guiding a convoy of 17 vehicles across remote country between Darwin and Katherine. The brief called for genuine 4WD difficulty, tight safety margins, and a program that had to run the same way, four times, without cutting corners.
WHAT WE DELIVERED
Each wave opened with a full driver briefing the night before departure, then a fresh one each morning as the convoy pushed south. Day one's highlights were lunch at the homestead of a one-million-acre cattle station and dinner under the stars with a working dog demonstration. Day two paired a Katherine Hot Springs river cruise with an afternoon of mud, dust and technical terrain on a private station, before the final run home along the Marrakai Track's river crossings.
One week before the first group arrived, two of the core off-road tracks flooded and became impassable, taking roughly 80% of the planned route with them. MAD redrew the itinerary from scratch, calling on years of contacts and route knowledge across the Territory to build an alternative that kept the same distance, difficulty and spirit of the original plan intact. All four waves ran as scheduled: seventeen vehicles, four times over, with no major incidents.
THE NUMBERS
140
Guests guided through remote Northern Territory off-road country across four waves.
80%
Of the route rebuilt in the week before the first group arrived.
60,000+
Collective kilometres driven, with about 48,000kms of it off-road.
“We have worked with MAD for the last 5-years to bring these incetive programs to live with Ford Australia. Their consistency, ability to adapt on the fly and general great vibes mean these events always run smoothly and without fault. The dealers love Byron, Dave & Nick and we love working with them. ”
